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LUIGI MICCA

Selected work

The problem, the decisions, the results.

A selection from seven years across e-commerce, enterprise consulting, fashion and industry.

01

Front-end for a global luxury group

Luxury group · via SQLI · 2025–present

The problem

One of the world's largest luxury groups keeps evolving the e-commerce platforms of its maisons: the highest quality bar in retail, brands with different needs, and a shared codebase that has to grow without slowing the release train.

The approach

Front-end engineering as a consultant with SQLI: shared platform components evolved across maisons, performance and accessibility treated as requirements, and quality enforced in review on high-traffic surfaces.

The result

An ongoing collaboration: sturdier shared components reused across the group's brands, with uniform standards on every maison's e-commerce surface.

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02

Front-end leadership at callmewine.com

Callmewine · 2024–25

The problem

The online wine shop callmewine.com — 8,000+ labels, a headless Nuxt 3 storefront live in 15+ countries — had a fast-growing codebase: slowing velocity, diverging patterns and a rising count of front-end defects.

The approach

Led the front-end team hands-on as Senior Lead: coding standards and design principles enforced in review, strict TypeScript, incremental refactoring of core components and a shared release checklist.

The result

A faster, calmer team with shared standards in review and more frequent, predictable releases on the storefront.

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03

Ticketing for a Mediterranean ferry line

Ferry operator · via adesso.it · 2023–24

The problem

Consulting through adesso.it for one of the Mediterranean's leading ferry operators and other enterprise clients, front-end projects kept starting from a blank page — slow kickoffs, diverging stacks and uneven quality across teams.

The approach

As Frontend Architect: architecture of the ticketing and cabin-booking platform, a reusable walking skeleton, style and quality guidelines, automation and testing scripts adopted across projects.

The result

The ticketing platform shipped on a solid architecture and was then reused as the foundation for new front-end projects with quality gates baked in from the first commit.

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04

In-store omnichannel for a fashion brand

Global fashion brand · via Geos · 2021–22

The problem

A customer walks into a store and asks for an item: if the size or colour isn't there, the sale is at risk. Store staff needed a tool showing availability across the whole network.

The approach

A React web app for stores: real-time availability by size and store, item reservation and booking, ship-to-store or home delivery, with payment and fulfilment built into the flow.

The result

Staff close the sale even when local stock is gone, drawing on the whole network's inventory — from the counter, in a few taps.

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05

PROCheck: the fleet-inspection app

Prometeon · 2020–21

The problem

The tyre group spun off from Pirelli Industrial needed a mobile app for fleet tyre inspections plus web touchpoints, without doubling the effort per platform.

The approach

One React Native codebase for iOS and Android — the PROCheck app, still in the app stores today — plus React web fronts, sharing design language and logic wherever it paid off.

The result

The app shipped to both stores from a single codebase, at roughly half the effort of two native tracks — and has been in production for over five years.

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