Front-end leadership at callmewine.com
Callmewine · 2024–25
01
The problem
The online wine shop callmewine.com — 8,000+ labels, a headless Nuxt 3 storefront live in 15+ countries — with a fast-growing codebase: slowing velocity, diverging patterns and a rising count of front-end defects.
The approach
Led the front-end team hands-on as Senior Lead: coding standards and design principles enforced in review, strict TypeScript, incremental refactoring of core components and a shared release checklist.
The result
A faster, calmer team with shared standards in review and more frequent, predictable releases on the storefront.